Henry Ford started the company in 1902 with $28,000 in cash from twelve investors, among which were John and Horace Dodge, who would later found the Dodge Brothers Motor Vehicle Company. He was 40 years when he first established the company's first factory on Bagley Street, Detroit.
He would later incorporate the firm on June 16, 1903. Ford Motor Company would go on and label their models chronologically in alfabetical order, starting with the Model A to the Model K and Model S, which was Ford's last right-hand steering vehicle. Then, in 1908 Ford introduced the Model T, which was designed by Childe Harold Wills and two Hungarian immigrants, Joseph A. Galamb and Eugene Farkas. This model proved to be of quintessential Ford vehicle, placing the company among the most influential automotive brands in history.
The Ford Model T was reliable, practical and affordable, which made it a big hit in the US, where it was advertised as the middle-class man's vehicle. The car's success compelled Ford to expand his business and layout the basics of mass production principles in 1913 with the introduction of the world's first vehicle assembly line. By 1912, production figures for the Model T alone reached nearly 200,000 units.
This organizational innovation brought in the vehicle construction field allowed Ford to reduce chassis assembly time by as much as 10 hours, dropping from 12 ½ h to 2h 40 min.
Besides ensuring the efficiency of the production process, Ford turned his company into an interactive entity by announcing a new profit-sharing policy. This would grant buyers a cut of profits if sales reached 300,000. As expected, sales effortlessly reached the 300k threshold and went even further to hit a record 501,000 in 1915.
As part of a new set of financial tactics, Ford provided working places for the disabled who otherwise had a hard time finding a job, reduced work shifts and doubled all employee's salaries. Changes like these sparked a tremendous sales increase while also setting the base of modern working conditions.
Still, the US and Canadian market would prove to be too small to fit Ford's plans. By the mid 20's, the Ford label had crossed the ocean and reached England, France, Germany, Denmark, Austria as well as distant Australia. The company's activity on European grounds further helped the brand's revenue growth.