Finding yourself stranded in the middle of nowhere because you thought you knew were you were going is bad but it's even worse when the cause of your distress is the very car you drive. Engine or suspension failures are not an option when going off-roading and Land Rover builders are well aware of this.
That's why when the vehicle's creators, the Wilks brothers, designed the first Land Rover in 1948; they made it stout like an ox. The world-renowned vehicle was not the product of a lengthy car-builder's pregnancy with new ideas but rather an answer to a why-not question type. Maurice Wilks, who was the chief designer at Rover and proud owner of a jeep, began thinking of building his own vehicle when he realized that the one he had would eventually break down.
Jeeps had already proven their utility during WWII and civil versions of the military vehicles were on the verge of entering mass production. These were great times for the British to outdo the Americans with the launch of the Land Rover. Luckily, Wilks proved to Rover-factory heads that his design would be a commercial success as well as a reliable multi-purpose vehicle that could easily challenge Jeep's supremacy.
The first Land Rover was revealed at the Amsterdam Auto Show on April 30, 1948 where it caught the eye of many. Far more orders than the maximum that could be handled poured in, making a celebrity out of the freshly-launched vehicle. Built on a Jeep chassis, the Land Rover's main selling points were its rugged, light weight construction and ability of effortlessly covering rough terrain.
Great Britain was still a colonial Empire at the time and took full advantage of its position at the time to spread the Land Rover throughout its provinces. Before befriending expedition’s leaders and off-road enthusiasts, the Land Rover became popular with farmers all across Great Britain. For farmers to embrace the idea of switching from horse to Diesel-powered vehicles, the Land Rover had to make proof of its capabilities which it sure did. Soon after, it became the car of choice among gentlemen and land lords.
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